This indicator reflects the proportion of women who have encountered family planning information through printed media within a few months preceding the interview. By assessing this metric, researchers and policymakers can better understand
the penetration and effectiveness of print-based family planning campaigns. This not only highlights the role of traditional media in
disseminating vital health information but also allows for the evaluation of outreach strategies aimed at improving reproductive health literacy among women. Insights derived from this data can inform future content development, ensuring that messages are tailored to resonate with the target audience, ultimately fostering a more informed population capable of making empowered choices regarding their reproductive health.
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