This indicator reflects the proportion of women who have been
exposed to family planning messages broadcasted through radio and television in the months leading up to their interview. Such media campaigns play a pivotal role in increasing awareness and knowledge about family planning options, ultimately influencing women's reproductive choices. By capturing the lowest quartile of respondents, this data highlights areas where outreach efforts are potentially inadequate or where access to such information is limited. Understanding this percentage is crucial for policymakers and health advocates, as it can
inform strategies to enhance communication efforts, promote reproductive health education, and ensure that all women have access to pertinent information, ultimately contributing to improved family planning services.
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