This indicator reflects the percentage of women who have been
exposed to messages related to family planning through radio and television broadcasts within the months leading up to their interview. It serves as a vital measure of the reach and effectiveness of media campaigns aimed at raising awareness about family planning options. High percentages may indicate successful engagement strategies and a societal shift towards more informed reproductive health choices, while lower rates may
highlight potential gaps in outreach efforts. Understanding this access can help policymakers and health organizations
tailor their communication strategies to ensure that relevant information reaches diverse audiences, ultimately contributing to improved family planning practices and health outcomes.
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