This indicator captures the proportion of women who have
encountered messages related to family planning via radio or television within the months leading up to the survey. It serves as a vital metric for assessing the reach and effectiveness of media campaigns aimed at promoting reproductive health awareness. By tracking exposure to family planning content, stakeholders can evaluate the
impact of communication strategies in enhancing knowledge and influencing attitudes towards family planning methods. Increased awareness through these channels is crucial in
empowering women to make informed decisions about their reproductive health, ultimately contributing to broader public health goals, including reducing unplanned pregnancies and achieving sustainable family planning outcomes.
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