This indicator reflects the proportion of women who have been
exposed to family planning messages through radio and television within the months leading up to the survey. It serves as a crucial measure of media influence and public health outreach, highlighting the effectiveness of mass communication strategies in disseminating vital reproductive health information. By tracking this percentage, health organizations can assess the reach of family planning campaigns and
identify potential gaps in awareness among different demographics. A higher percentage signifies better access to information, which can lead to informed decision-making and ultimately
contribute to improved reproductive health outcomes in communities. Understanding these insights can help tailor future messaging efforts to ensure broader accessibility and engagement.
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