This indicator reflects the engagement of women with family planning information disseminated through radio and television channels, capturing the percentage who have encountered related messages in the months leading up to the interview. A higher percentage indicates not only effective outreach and awareness campaigns but also highlights the role of mass media in shaping perceptions around reproductive health. By monitoring this metric, policymakers can
gauge the effectiveness of communication strategies and identify gaps in information dissemination, ensuring that vital family planning resources reach diverse audiences. This data can also help tailor future interventions to increase awareness among underrepresented groups, ultimately
contributing to improved reproductive health outcomes.
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