This indicator reflects the proportion of women who have encountered family planning information through printed media, such as brochures, flyers, or magazines, within the months leading up to the survey. By assessing the dissemination of family planning messages via print, this metric provides valuable insights into the
reach and effectiveness of communication strategies aimed at
informing women about reproductive health options. A higher percentage suggests an increase in awareness and understanding among women regarding family planning choices, which is vital for making informed reproductive decisions. Furthermore, analyzing trends over time can help identify gaps in outreach efforts and inform policymakers on the need for enhanced advocacy and resource allocation in print media campaigns.
Source: